Strengthening its growing relationship with developers across Asia, Crytek GmbH (Crytek) today announced a new licensing deal for its proprietary real-time development solution, CryENGINE® 3, with Giant. One of China’s leading online game developers, Giant have opted to tap into the cutting-edge technology offered by Crytek’s game engine as they seek to deliver new experiences to the millions of players already enjoying their games.
"The best thing about CryENGINE is that it not only allows for top-level graphic rendering, but also offers scope for innovative game production." said Yongjun Fei, Vice President of Giant. "The unique ‘What you see is what you play’ philosophy of the CryENGINE 3 Sandbox, in conjunction with the available toolset, equips us for faster prototyping. The development team could delve into the gameplay design and immediately implement changes. We could easily build a level, create a story on top of it and then explore new gameplay elements whilst fine-tuning the design. Compared to a rough demo, a high quality prototype not only shows polished visuals and more refined gameplay, but also helps to create a stronger focus for the finished product whilst shortening development time and reducing risk. Along with this outstanding technology, we also received first-rate tech support from Crytek - especially its local team in China. We're confident that we chose the right partner in Crytek."
“Giant have embraced the multifaceted capabilities of CryENGINE, and we’re excited to see how they are putting the technology to work in creating innovative experiences for players.” said Carl Jones, Director of Global Business Development – CryENGINE. “As they continue working to bring their vision to life we’ll be on hand to offer support and help them achieve the best possible results for the vast audience they cater for.”
About Giant
Giant is one of China's leading online game developers and operators in terms of market share. They primarily focus on massively multiplayer online, or MMO, games that are played through networked game servers in which tens of thousands of players are able to simultaneously connect and interact. In November 2007, Giant successfully carried out an initial public offering on the New York Stock Exchange (“NYSE”) under the ticker symbol “GA”.
Since its formation in November 2004, Giant has been one of the fastest growing and most profitable companies in the Chinese online games industry. In April 2008, ZT Online surpassed the 2.1 million peak concurrent users mark, representing a new reported record in the Chinese online games industry at the time. By the end of 2009, Giant’s ZT Online franchise included three games: ZT Online, ZT Online Classic Edition and ZT Online Green Edition. The company currently operates a more diversified portfolio of self-developed games including the ZT Online series, ZT Online 2, Giant Online, XT Online, and The Golden Land, with additional games including Spirits of the Warriors, Elsword and Allods Online in the pipeline.
