Advanced DVM
Advanced DVM (1600:1) is intriguing. You can simply turn on/off this feature from the monitor options and combine it with any profile available (text/photo/video/gaming). When it's on you will immediately notice a nice improvement in the contrast levels and colour fidelity. It looks almost 3D. However, brightness is slightly lost (but you can always increase it manually). After further testing it seems that Advanced DVM is mostly suitable (and noticeable) during the dark or very rich and colourful scenes. When I opened the F.E.A.R web site it really looked almost 3D-ish, because of the improved contrast level and black "darkness". Also, I noticed that in Advanced DVM mode, the monitor is somewhat automatically adjusting the contrast levels according to the screen content, especially when you have a huge area on the screen in black/white or in major colours. Sounds a bit strange, but from my initial experience it's always there when it's needed and it's not distracting.
For Gaming, I was using Advanced DVM + GAMING profile and for the Video Advanced DVM + VIDEO profile. Now, without the Advanced DVM, the screen is much brighter but it's loosing that "fine" contrast detail. Saying that, final picture quality is very customisable and I suppose it can suit to everyone's taste. The Video & Gaming profiles are very similar ... however Gaming will give you little bit more brightness and colour richness.
Q: "Can someone please explain more to me about advanced DMV. I do not understand how a button can change the contrast ration from 700:1 to 1600:1. Is this some sort of software trick built into the monitor? Does the actual contrast ratio change, or is your eye tricked into thinking it is better somehow? I just do not get it."
My Answer: I was puzzled also. I discovered that "Advanced DVM technology" is also capable of automatic brightness adaptation of the content in real time (according to NEC). This is definitely confirming my theory from the review that "in Advanced DVM mode, the monitor is somewhat automatically adjusting the contrast levels according to the screen content. I agree, it's definitely confusing without the proper specification of this technology.
In practice, results are really good ... as already advised in the review. For example, when there is explicitly dark scene in the game, Advanced DVM will automatically slightly adjust the screen brightness so that you don't loose those "fine" details in the dark, which is essentially important for gaming. At the same time, contrast is improved and brightness is still at an excellent level. Yes, 1600:1 it's just flick on the switch and there you have it Now, I personally think that this is the maximum "obtainable" rate and it's closely related to the way how monitor is dynamically adapting to the screen content. As it seems, many people are confused about the Advanced DVM. Now, it's really almost impossible to explain this, until you see it live. However, as I'm utterly stubborn I decided to arm with the camera again and try to illustrate what I'm saying. Take a look (upper pictures are with Advanced DVM off):
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